I am assuming you have heard about Snapchat. It’s a very popular mobile app that allows you to send videos and pictures, both of which will disappear after a few seconds of a person viewing them. Alternatively, you can add your snap to your “story”, a 24-hour collection of all your snaps that’s broadcasted to the world or just your followers. I strongly believe that this is going to be a great resource for restaurants and bars over the next 1-2 years. In fact, I think it will be a player right up there in ranks with Facebook and Instagram.

With 301 million monthly users, Snapchat is the perfect way to promote/market your bar/restaurant.

Here are some ways that Snapchat can help market your venue:

1.Snap Coupons or Discounts

This is an incentive to get customers to follow you on Snapchat. Once they add you as a friend, send them a snap of a coupon or discount code for online ordering. More customers will want to follow you and it creates a feeling of exclusivity when they receive a snap from you. You can be sure it will also spread through word-of-mouth as customers receive their coupon and tell their friends about it. This is something that we will be doing for Thrifty/Craft Notes for upcoming events.

2.Snap Your Food and Drinks

“Show, don’t tell.” Send snaps of your food and drinks being prepared. You’ll make your customers hungry by just looking at the photos and videos!

Be timely as well. If it’s hot outside, snap a photo of a cold beer. If it’s a special sporting event, snap a plate of wings and nachos next to the TV.

3.Encourage Customers to Snap

You already know how good word-of-mouth advertising is. Snapchat presents us with another similar opportunity. What’s better than you sending snaps? Getting your customers to send snaps at your restaurant to their friends. It’s less intrusive, doesn’t look like an ad and is more meaningful to the people seeing it. They can help bring in new patrons! Possibly offer a slight discount if they snap food and drinks?

Jack’s Tip;)

Don’t be afraid to experiment with Snapchat’s different filters to enhance the excitement of the story you are showing to followers!

Make sure to follow us on snap (Thrifty_Hip)